With more than eight years of social media experience, I’ve been at the helm of social media accounts through major brand updates, crisis situations and viral moments.

However, not all social media work is public-facing. In fact, some of my best work is done behind the house, writing social media policies to mitigate risk, creating content strategy documentation and developing monthly, quarterly and fiscal year reporting structures. 

Social Media

Documents available upon request.

Publications

A prestigious performance. Central Michigan University News, April 2019. https://www.cmich.edu/news/details/a-prestigious-performance

Performing on a professional stage. Central Michigan University News, Dec. 2018. https://www.cmich.edu/news/details/performing-on-a-professional-stage

Higher Ed Marketing Memos: Why UTM Parameters are a #HigherEd Social Media Pro’s Best Friend. Higher Ed Experts, June 2017. https://higheredexperts.com/edu/2017/06/13/higher-ed-marketing-memos-why-utm-parameters-are-a-highered-social-medias-best-friends-by-emily-stulz-hesm/

Higher Ed Marketing Memos: How to plan durable #highered social media .content to achieve (inner) peace. Higher Ed Experts, Oct. 2016. https://higheredexperts.com/edu/2016/10/11/higher-ed-marketing-memos-how-to-plan-durable-highered-social-media-content-to-achieve-inner-peace-by-emily-stulz-hesm/

Employer liability for using social media in hiring decisions. Journal of Social Media for Organizations, July 2016. http://www2.mitre.org/public/jsmo/pdfs/03-01-employer-liability.pdf

Still Photography